KjerrThe 0 to 10 scale
Eleven numbers in one row, with your own labels under 0 and 10. Picking a number records the score at once, so a closed tab still counts.
NPS survey software,
next to the feedback it explains.
The NPS survey software in Kjerr is a small card the widget shows on your own site: 0 to 10, then one question about why, worded for the group the score fell in. The answers land in a report with the score, the split and the trend, and a detractor's words reach the team the moment they are written.
What the card does
One question, one follow-up, one thank-you, and it goes away by itself. The copy is yours; the chrome around it is in the visitor's language.
A follow-up per group
Promoters, passives and detractors each get their own open question. An empty one skips the step for that group.
A detractor emails the team
Admins who opt in get the score, the comment and the page the card was on, as soon as the follow-up is answered or skipped.
When and where the card appears
The widget decides where the card can appear at all: only on pages that carry the snippet. The survey narrows that down.
- Delay. How many seconds the visitor is on the page before the card slides in. Zero shows it at once.
- Page rules. One per line, with
*for anything:/app/*for a path, or a full address. Empty means every page the widget is on. - Who is asked. Anyone on the page, or only the people your product signs in through single sign-on, so every answer is tied to a person.
- Cadence. Ask the same person again after 90 days (or your own number), and sooner after they close the card without answering.
- Your own trigger.
KjerrWidget('survey')shows the card now, if one is due: after onboarding, after a support chat, when a feature was first used.
How to set up an in-app NPS survey in Kjerr
A survey is a page under Settings. The widget does the rest.
- Put the widget on your site. Two script tags from the widget docs, if they are not there already. The same launcher opens the board; the card rides on it.
- Create a survey. Settings → NPS survey → Create survey. Check the question and the two labels under the scale; the preview beside the form shows the card as you type.
- Write the three follow-ups. What could we do better? What would make it a 10? What do you like most? Or your own words.
- Set the timing. Delay, page rules, who is asked, and how long before the same person is asked again. Switch the survey on and save.
- Read the answers. Reports → NPS: the score for the period against the period before, the split into three groups, every score from 0 to 10, the trend, and each answer with its comment. Filter by group or survey; export the rows as CSV.
Where the answers go
Every answer is a row in the NPS report, and a detractor's comment is also feedback. The person who wrote it is on their page under Users & Companies with their latest score beside their plan and MRR, so the team sees that the company asking for exports in the inbox is the same one that scored a 4 last week. A webhook on the nps.response event carries the score, the group, the comment, the page and the person to whatever you connect, through the API and webhooks.
The report shows the score as one figure with one of four words beside it, needs work, average, solid or excellent, and the change against the previous period. The figure is promoters minus detractors as shares of everyone who answered, so a handful of answers moves it a lot; the counts are printed under it for exactly that reason.
What this NPS survey tool leaves out
It measures one thing and puts the answer next to your feedback. It is not a survey suite.
- No CSAT, CES, polls or questionnaires. One question, one follow-up.
- No email or SMS surveys. The card lives in your app, through the widget.
- No targeting by attribute beyond who your product signs in. Page rules and your own trigger do the segmenting.
- No sentiment analysis of the comments. They are read by people, in the report and on the person's page.
Who it is for
Product teams at SaaS companies of any size, from startups to enterprise, that want a public feedback board, a team-only roadmap scored with RICE, and reliable follow-up emails without a help-desk suite or a per-seat bill. The NPS card earns its place once the board is live and the team wants one number that says whether the loop is working, with the reasons attached. The loop the team closes is where those reasons go next.
Questions, answered plainly.
What is an NPS survey?
An NPS survey asks one question, “How likely are you to recommend us to a friend or colleague?”, on a scale from 0 to 10, usually followed by one open question about why. People who answer 9 or 10 are promoters, 7 or 8 passives, 0 to 6 detractors, and the Net Promoter Score is the share of promoters minus the share of detractors, a number from −100 to 100. It was introduced by Fred Reichheld in 2003 and is the most common measure of customer loyalty in software.
What is a good Net Promoter Score?
The usual reading: below 0 means more detractors than promoters; 0 to 30 is average; 30 to 50 is solid; above 50 is excellent. Kjerr shows one of those four words beside the figure. The more useful comparison is with your own number a quarter ago, so the report also shows the previous period.
How is the NPS survey shown in my app?
By the Kjerr widget, the same two script tags that put the feedback board in a side panel on your site. When the panel loads, it tells the loader whether this visitor is due a survey; after the delay you set, a small card appears in the corner, painted with the widget's colours and signed in as the widget is. There is nothing extra to install, and the card is never shown on a site without the widget.
Can I ask different follow-up questions by group?
Yes. Each survey has one follow-up for promoters, one for passives and one for detractors, so a detractor can be asked what to fix and a promoter what they like most. Leave a group's follow-up empty and that group is thanked straight away.
How often is the same person asked?
Not sooner than the cadence you set, ninety days by default. Someone who closes the card unanswered sees it again after a shorter cooldown, fourteen days by default. For a visitor your product has signed in, that is kept on their record; for an anonymous visitor, in their browser.
Does Kjerr do other surveys, CSAT or polls?
No. The NPS card is the one survey. Kjerr is a feedback board first, and the card exists because the answer to “why that score?” is feedback: it lands beside the ideas, under the same person, in the same report. For CSAT, long questionnaires or polls, use a survey tool next to it.
Related pages
Feature request toolWhere the detractors' requests end up.
Customer feedback analysisFive steps, and what to count.
Feedback analysis toolInsights: what the feedback adds up to.
Give your users an answer.
Kjerr is free during early access, with every feature included and no credit card. When paid plans arrive they will be priced per workspace, never per admin seat and never per tracked user, so the number of people who post, vote or comment never changes the bill.